Sephora

The French beauty chain Sephora wanted to use an entertaining gamification campaign not only to increase traffic in its stores, but also to generate relevant leads and strengthen customer loyalty.

The campaign was based on an interactive game in which customers could collect points by tapping falling lipsticks. This was not only intended to increase the fun factor, but also to intensify brand interaction.

After scanning a QR code, users were redirected to an individual website where the game was explained. Within a set period of time, they had to tap as many falling lipsticks as possible to collect points. At the end of the game, the score was displayed and the place in the ranking was determined. The user data collected was stored in compliance with GDPR and used for the prize draw. Participants could also sign up for the Sephora newsletter to stay informed about new products and offers.