IAA Trade Fair Marketing: Your success with gamification

The IAA is one of the world's most important motor shows and a platform where innovations and trends are presented. Use CUBE's gamification approaches to make your brand stand out at the IAA. Create a strong connection with visitors through playful experiences and interactive presentations, increase engagement and generate valuable leads.

A woman stands in front of an interactive screen with the JBL Quantum logo showing a selfie tool. The screen shows several images of a person wearing headphones with options to select photos.

How gamification revolutionizes your trade fair appearance at the IAA

A successful appearance at the IAA requires more than just innovative products. Gamification offers you the opportunity to present your brand in a creative and interactive way. By using playful elements such as challenges, digital test drives and virtual experiences, you can increase the attention of visitors and create lasting impressions. In this way, you not only secure the attention of your target group, but also their lasting loyalty.

Effective trade fair marketing at the IAA through gamification

Virtual test drives and simulations

Offer visitors the opportunity to experience your latest vehicle models in a virtual test drive and discover the benefits in a fun way.

Interactive product configurators

Let visitors configure and personalize their dream vehicles directly at the stand - a playful experience that arouses interest and generates leads.

Gamified competitions and challenges

Use competitions that challenge and motivate visitors to find out more about your brand and products.

Customized gamification strategies for the IAA

CUBE develops customized gamification solutions that are specifically tailored to the IAA and the needs of the automotive industry. From creative concepts to innovative implementation strategies, we offer everything you need for a successful trade fair appearance.

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Fila

Branded gamification

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Sephora

Branded gamification

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Floor

Branded gamification

Discover our
Gamifications

Catch and Win

Players catch falling objects to collect points while avoiding negative objects.
Testing

Memory Game

The players turn over cards and match them up. They can match two identical pictures or two different (but related) pictures.
Testing

Quiz

An interactive game in which players answer questions. The number of questions and the level of difficulty can be freely selected.
Testing

Scratch and Win 3 Cards

The players scratch the squares to uncover hidden pictures. They win if they uncover three identical pictures.
Testing

Frequently asked customer questions

What is CUBE?
What services does CUBE offer?
How does CUBE support companies with gamification?
What are the advantages of CUBE's gamification solutions?
How are the successes of gamification campaigns measured?
How can I contact CUBE?
Can CUBE support my social media campaigns?
What technologies does CUBE use?
On which channels can CUBE's gamification be used?
Are CUBE's gamification solutions GDPR-compliant?
What types of gamification does CUBE offer?
Can CUBE develop customized gamification solutions?
Can CUBE also support offline campaigns?
Does CUBE also offer international solutions?
How is the design adapted to gamification?

Your way to a successful trade fair appearance at the IAA

Use the advantages of gamification to maximize your presence at the IAA. Contact us now for an individual consultation and get started!

Contact us now