bauma trade fair marketing: Interactive experiences for sustainable success

bauma in Munich is the world's largest trade fair for construction and building material machines, construction vehicles and construction equipment. With CUBE's gamification strategies, you can rely on an interactive trade fair presence that puts your brand center stage and captivates visitors. Create unique experiences that highlight your products and increase the engagement of your target group.

A woman stands in front of an interactive screen with the JBL Quantum logo showing a selfie tool. The screen shows several images of a person wearing headphones with options to select photos.

How gamification strengthens your trade fair marketing at bauma

At bauma, you will meet a large number of trade visitors who are interested in the latest technologies and innovations in the construction industry. By using gamification, you can inspire this target group in a playful way and increase the interaction rates at your stand. With creative, digital experiences, you can turn your trade fair appearance into an unforgettable event and promote brand loyalty at the same time.

Successful trade fair marketing at bauma through gamification

Interactive product demonstrations

Present your machines and devices using augmented reality or virtual simulations that visitors can try out for themselves.

Gamified construction machine challenges

Organize competitions where visitors can virtually test their skills on construction vehicles and machines.

Data-based lead generation

Capture valuable customer data through interactive games and challenges directly at your stand.

Customized gamification concepts for bauma

CUBE offers you customized gamification solutions that are specifically tailored to the requirements of bauma and the construction industry. From interactive experiences and digital tools to creative competitions - we develop concepts that achieve your trade fair goals and strengthen your brand.

icon

Fila

Branded gamification

icon

Sephora

Branded gamification

icon

Floor

Branded gamification

Discover our
Gamifications

Catch and Win

Players catch falling objects to collect points while avoiding negative objects.
Testing

Memory Game

The players turn over cards and match them up. They can match two identical pictures or two different (but related) pictures.
Testing

Quiz

An interactive game in which players answer questions. The number of questions and the level of difficulty can be freely selected.
Testing

Scratch and Win 3 Cards

The players scratch the squares to uncover hidden pictures. They win if they uncover three identical pictures.
Testing

Frequently asked customer questions

What is CUBE?
What services does CUBE offer?
How does CUBE support companies with gamification?
What are the advantages of CUBE's gamification solutions?
How are the successes of gamification campaigns measured?
How can I contact CUBE?
Can CUBE support my social media campaigns?
What technologies does CUBE use?
On which channels can CUBE's gamification be used?
Are CUBE's gamification solutions GDPR-compliant?
What types of gamification does CUBE offer?
Can CUBE develop customized gamification solutions?
Can CUBE also support offline campaigns?
Does CUBE also offer international solutions?
How is the design adapted to gamification?

Your success at bauma with CUBE

Use gamification to make your trade fair presence at bauma unforgettable. Contact us for an individual consultation.

Contact us now