Frankfurt Book Fair Marketing: Gamification for reader loyalty

The Frankfurt Book Fair is the world's most important trade fair for content, literature and creative media. Rely on gamification strategies from CUBE to present your brand interactively and engage visitors in a creative way. From publishers to authors, we offer customized solutions that engage your audience and strengthen the bond with your readers.

A woman stands in front of an interactive screen with the JBL Quantum logo showing a selfie tool. The screen shows several images of a person wearing headphones with options to select photos.

How gamification enriches your marketing at the Frankfurt Book Fair

At Frankfurter Buchmesse, you not only present your latest books and publications, but also create memorable experiences. Use gamification to encourage interaction and enthusiasm among your visitors and readers. Use playful approaches to deepen reader loyalty, make new contacts and position your brand in an innovative way.

Successful marketing at the Frankfurt Book Fair with gamification

Interactive readings and quiz formats

Use digital tools for interactive readings and quiz formats that increase visitors' attention and actively involve them.

Virtual book signings and games

Enable virtual book signings and interactive games that engage and involve your readers in a new way.

Innovative author presentations

Introduce authors through gamification and promote them in a creative way that creates a deeper connection with readers.

Customized gamification solutions for the Frankfurt Book Fair

CUBE develops customized gamification strategies for Frankfurter Buchmesse that inspire your visitors and strengthen brand loyalty. From interactive readings to virtual gaming experiences, we offer solutions that set you apart from the competition.

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Fila

Branded gamification

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Sephora

Branded gamification

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Floor

Branded gamification

Discover our
Gamifications

Catch and Win

Players catch falling objects to collect points while avoiding negative objects.
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Memory Game

The players turn over cards and match them up. They can match two identical pictures or two different (but related) pictures.
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Quiz

An interactive game in which players answer questions. The number of questions and the level of difficulty can be freely selected.
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Scratch and Win 3 Cards

The players scratch the squares to uncover hidden pictures. They win if they uncover three identical pictures.
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Frequently asked customer questions

What is CUBE?
What services does CUBE offer?
How does CUBE support companies with gamification?
What are the advantages of CUBE's gamification solutions?
How are the successes of gamification campaigns measured?
How can I contact CUBE?
Can CUBE support my social media campaigns?
What technologies does CUBE use?
On which channels can CUBE's gamification be used?
Are CUBE's gamification solutions GDPR-compliant?
What types of gamification does CUBE offer?
Can CUBE develop customized gamification solutions?
Can CUBE also support offline campaigns?
Does CUBE also offer international solutions?
How is the design adapted to gamification?

Make the Frankfurt Book Fair your success

Use the possibilities of gamification to turn your presence at the Frankfurt Book Fair into a unique experience. Let us advise you now!

Contact us now