Berlin Senate

The main aim of the campaign was to raise awareness of the different career opportunities at the Berlin Senate Department and to position it as an attractive employer. The campaign was intended to emphasize the diversity and inclusivity of career opportunities and appeal to a broad spectrum of interested parties.

A brightly branded tour bus, equipped with an interactive touchscreen, traveled through Berlin to address citizens directly. The bus served as a mobile point of contact where interested parties could obtain information and discover the diverse career opportunities offered by the Senate.

The implementation included the conception and design of the UI/UX design for the interactive display. Our team of designers and project managers worked closely with the Senate Administration to ensure that every detail was tailored to their "MAKE THE CAPITAL CITY" campaign. On site, the bus provided a platform for personal discussions with contacts from the Senate Department. The CUBE software made it possible to conduct an individual and detailed survey on the tablet, using emojis as user-friendly answer options, among other things.

The programming of the survey was a central component of the project. It allowed visitors to share their opinions and preferences in an intuitive and engaging way. The insights gained provided valuable data for the Senate administration to evaluate the campaign and helped them understand the effectiveness of their message and adapt future strategies.