Kubota

The main goal of the Kubota booth was to create an impressive brand activation that would strengthen the brand presence through interactions and visitor engagement. In addition, the online presence was to be increased through targeted social media posts in order to achieve maximum attention for the trade fair.

The central idea was to integrate gamification and a competition quiz to enrich the visitor experience. Engaging graphics and strategic content were developed for the social media presence to highlight Kubota's participation in the fair. In addition, point of sale materials such as roll-ups, flyers and business cards were created to draw attention to the stand on site.

The realization of the concept required both creativity and technical precision. The stand featured Pacman-style gamification and an interactive quiz that actively engaged visitors. All elements were carefully designed and produced in-house to ensure the highest quality and seamless integration. The individually programmed software with a GDPR-compliant data request form made it possible to obtain declarations of consent and user data for the prize draw.