Heizomat

The main aim of the campaign was to increase the interaction and engagement of trade fair visitors at the Heizomat stand. The playful elements were intended to motivate visitors to visit the stand and engage with Heizomat's products and services.

We developed a digital Spin the Wheel gamification for Heizomat, in which visitors to the trade fair stand could spin the wheel of fortune on a large touch display and win small goodies. This interactive game mechanic was intended to increase the fun factor and at the same time draw attention to the trade fair stand.

A large touch display was installed at the Heizomat stand, on which the digital wheel of fortune was presented. Visitors could spin the wheel by touching the screen and win small goodies such as key rings, pens, notepads and other promotional items depending on the result. The gamification was designed to be easily accessible and intuitive to use in order to appeal to a wide audience.

A GDPR-compliant data query form was integrated in order to collect participants' personal data securely and in compliance with the law. The data collected was used exclusively for the prize draw. This data protection-compliant approach ensured that participants felt safe and were happy to take part in the game.

This interactive, privacy-compliant campaign enabled Heizomat to significantly increase engagement and interaction at the stand. The combination of playful entertainment and instant rewards ensured that visitors responded positively to the brand and enjoyed spending time at the stand.