To make Bosch's brand presence at a trade fair more interactive, a creative competition was introduced in combination with a photo box, which attracted numerous visitors.
Bosch wanted to increase its interaction with visitors at the trade fair, generate valuable leads and gain new newsletter subscribers. The competition was designed to draw attention to the #LikeABosch campaign and motivate visitors to take part.
The competition allowed participants to take photos in a photo box and design them with various frames and stickers in the style of the #LikeABosch campaign. This intensified brand interaction in a playful way.
After taking the photo, participants could take part in a competition using a QR code. A GDPR-compliant data request form ensured that the necessary data was collected. Participants then received a code by email, which they could enter on a separate website to view their prize. All participants were entered into a draw to win attractive prizes such as an eBike, a Bosch Smarthome starter pack and shopping vouchers. This campaign enabled Bosch to generate many valuable leads and gain new newsletter subscribers.
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