Floor

Boden wanted to celebrate the relaunch of its brand and increase sales at the same time. The interactive voucher campaign was intended to help generate valuable leads and offer customers attractive price advantages.

The vouchers were printed in the new catalogs and contained QR codes that redirected customers to an individual gamification. This was intended to draw customers' attention to the new campaign and encourage them to interact with the brand.

After scanning the QR code, users were redirected to a digital scratch card where they could win vouchers for the Boden online store. The user data was collected in compliance with the GDPR and used to provide the prizes. Participants could also sign up for the Boden newsletter to stay informed about new products and offers. This interactive campaign enabled Boden to effectively present its new corporate identity and increase sales for the fall/winter campaign.