Baden Württemberg

The aim of the initiative was to promote sustainable tourism in Baden-Württemberg and provide a platform for dialog with the target group. They wanted to take up the wishes and criticism of the participants and discuss them directly with experts.

The roadshow consisted of six expert talks throughout the state, which served as important points of contact for dialog and exchange. Interactive elements were used to maximize the interest and participation of the participants.

In their "tour bus", they integrated a photo box from UpReach, combined with an innovative competition. After completing a GDPR-compliant data query and scratching off a digital scratch card, participants could take part in a competition. The winners were notified directly by email and were able to enjoy prizes in the "DU.bist Tourismus" look such as hoodies, baseball caps and flip flops.